
Auto
Glass Plus Increases Sales After Implementing Customer Perceptive Research
Findings
Problem:
Auto
Glass
Plus, a national windshield replacement client, approached us to assist
in refining their in-bound telemarketing, Yellow
Pages and broadcast media program.
The Solution: We
performed
customer perceptive research that immediately lead
to a 15% increase
in closing
ratio with no additional advertising
expenses. Now they are implementing the results of that research
into the Yellow Pages and broadcast media programs to further enhance the
results their advertising is getting.